Technology advances every day and with it the communication processes, as these must be adapted to emerging technological tools in order to convey messages immediately and to everyone.
The author says De la Rica and we had to study the agricultural and industrial revolution, our children will play them study the information revolution. New technologies are essential for today's businesses; improve processes, strengthen communications, enhance competitiveness, quality of work and are a channel for internal and external communication.
Some technological tools that raises the author are: internet, intranets, e-commerce and teleworking. The Internet is the basis of all because through the interconnecting network is.
The intranet is a tool for internal audiences, which contributes to the sense of belonging and improving communication channels. Electronic commerce, allows the sale of products and services through the network; equally precise market segmentation, as has control systems which provide daily and accessible statistics. Telecommuting has allowed to telecommute, which has led to changes in the structures of organizations.
New technologies can be very powerful and positive tool for businesses, provided they are properly planned, managed and controlled, since it will determine the success of an organization, its credibility, image and identity. Importantly, these tools allow to establish closer contact and communication with customers, suppliers, employees, which should establish a feedback through electronic media.
While communication technologies are developed by computer specialists, management and control must be performed by a specialist in communication because of them depend on the creation of the messages disseminated in the media, seeking to attract new customers; providing care 24 hours a day, 365 days a year.
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