The application starts back in the area of San Francisco in the US, with Kevin Systrom and Mike Krieger, who developed a photographic project focused on the mobile area. The product was launched in the Apple App Store on October 6, 2010 called Instagram.
In January 2011, Instagram easy search system or labeling called "hashtags" for users to share material on the same subject with the aim of making the most popular photographs, attracting a greater number of followers was invented. In September 2011 Version 2.0 in the App Store was introduced. Live new filters, optional borders, button image rotation, image editing high-resolution option to apply blur effects to specific areas and an update button included. On April 3, 2012 open to the public for Android version was launched. This new version got more than one million downloads in less than 24 hours. He quickly became the fifth application's users evaluated by Google Play and in May 2013, the application had been assessed more than 4 million times. Possibly following the successful strategy of the creator of Facebook, Instagram API libero application allowing third parties to create their own apps which properly include services like Instagram Instaweather, Instahood or Instamap. On April 9, 2012, Facebook acquired the company for a billion dollars. In December 2012 the company updated its privacy policy and terms of use, and give them the right to sell photos of users to third parties without notification or compensation. Consumers, privacy advocates, celebrities and groups around the world showed great discontent and after great loss of users the company had to revert changes to their privacy policies, and being late when many users had switched to other similar services. Already in 2013, a number of important public demanded the labeling of photos and that was when in May of that year they released the update with the ability to tag people and marks on any of the photos.
In December 2010, Instagram had a million users. In June 2011, had five million users and in September the same year reached ten million active users. In August 2011 there were more than 150 million photos posted.
On March 11, 2012, had 27 million registered users. In September 2012, Mark Zuckerberg, founder of Facebook, announced that it had 100 million registered users.
In May 2012 the total number of photos uploaded had exceeded one billion.
On February 27, 2013, had 100 million active users.
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